Social Media Marketing – Next Generation Word Of Mouth

SMM (Social Media Marketing) campaign undertaking utilizes networks as Facebook, Myspace, LinkedIn, Twitter and YouTube to promote your brand or business. These networks are extremely effective for marketing, sales, public relations and customer service. These networks reveal valuable information ranging from customer behavior to customer needs. This in turn grants your company more trust from the customers as they feel empowered by voicing their opinions. Social Media Marketing offers a high network spread, as a customer comments or shares information found on your Social Media page he exposes your brand, business or product to his network of friends, if one of them comments it he or she in turn exposes it to his or her network thus granting you extended network exposure.

Social Media Optimization (SMO)

SMO is a set of methods for generating publicity through social media websites. Social Media Optimization includes adding RSS feeds, social news buttons, blogging integration, and third-party community functionalities like images and videos. Although the focus of a Social Media Optimization is driving traffic from non search engine sources, a SMO is extremely SEO beneficial as it often generates links and encourages other websites to link to you.

Social Media Marketing › Advertising

Both Facebook and Myspace Ads are incredibly efficient in targeting your desired demographic. Although the majority of users are younger (Age<35), you are able to target by age, gender, marital status, interests and keywords. These are not search based ads, Facebook and Myspace ads are primarily banner ads across varios pages of the social media web sites. Facebook and Myspace ads offer high returns and often a higher ROI then search based PPC campaigns.