Google Adwords Toronto Pay-Per-Click Service

SEM Pro – Search Engine Marketing Professionals
Depending on your business model and target market, our consultants will choose keywords and setup landing pages. Over the course of our service we will modify the keywords, ads, and landing pages in order to maximize the quality score, conversion rates and click through rates, thus driving the cost of every click down and maximizing your ROI.

Content and Search Ads

Bing, Yahoo and Google adwords, offer a similar product that is broken down into two parts:
Content Ads: These are ads present on various websites across the internet. Your ads will appear there if you would like to target specific websites or simply have your ads appear on websites with content corresponding to the selected keywords.
Search Ads: These are ads that you see on a search engine result page on the right side and sometimes on top. These ads are triggered by searches that involve the selected keywords.

Google Adwords Pay-Per-Click › Cost Per Click

Adwords PPC is composed of several factors, optimizing them will drive the cost per click substantially lower. These factors are:
Quality Score: quality score is composed of several factors ranging from your actual ad to the quality of the content and back end of the web page your the ad is pointing at. Maximizing the quality score is in essence an SEO process that involves descriptive writing, adding new content etc.
CTR (Click Through Rate): CTR is a statistic measured in the following manner CTR= clicks/impressions. The more frequently your ad gets clicked out of the total amount of displays the cheaper every click becomes. Our consultants are experienced in maximizing the CTR and ensuring a person does not go back to google for another search after clicking on your ad, which is a contributor to lowering your CTR.

Why Should We Manage Adwords For You?

A lot of people assume that adwords is something you can do yourself. Our answer is: Yes you can, however you will not be doing it efficiently and thus will be overpaying substantially.
A client once approached us while another company was managing his Google Adwords in Toronto, we were able to drop his cost per click from $5 to $1 per click, now his campaigns were already being run by consultants. His ROI increased substantially, we also improved his conversion rates by re-optimizing the keywords and the landing pages. Later that same client tried running adwords himself just to see the difference and get a feel for it, he was paying $12 per click with a %10 lower conversion rate.
You can run Google Adwords yourself, but letting us run it for you will drive your ROI to its maximum. Let us take care of your online advertising and we will increase your profit margin.